Drawing on executive-level experience as a VP at Lionsgate, I approach each project with a blend of strategic insight and design expertise. My focus extends beyond creating a strong guest experience to ensuring all elements of project success—brand development, long term strategy development, marketing, stakeholder engagement, vendor coordination, and corporate partnerships—are thoughtfully aligned and executed.

Every great design starts with a captivating story that resonates with the audience. From crafting compelling written narratives and treatments to meticulously overseeing the entire creative development process, I can offer insightful and innovative creative guidance to elevate your project into a world-class destination that captivates and delights guests.

I specialize in stretching your vision beyond the conventional. My process involves meticulously developing sketches, crafting intricate 3D models, and refining concept layouts in digital form. I excel in bringing your ideas to life, guiding them from the initial brainstorming stage to thoughtfully crafted designs and artistic direction, resulting in a world-class experience for your guests.

In themed entertainment, I lead art direction from initial concept through final execution, ensuring every visual detail supports the story and guest experience. My role spans both studio design and on-site field art direction, where I work closely with creative teams and fabricators to bring environments to life. By balancing big-picture vision with on-the-ground decision-making, I help deliver immersive, high-quality results that resonate with audiences.

I provide IP strategy and advisory to ensure brand integrity and creative alignment across immersive experiences. Whether developing original concepts or working with major franchises, I help translate core brand values into compelling, guest-facing moments. My role bridges creative and strategic thinking to guide partners in building experiences that are both authentic and resonant.

I specialize in worldbuilding for immersive experiences, crafting rich narrative environments that transport guests into entirely new realities. From the surreal storytelling of Meow Wolf’s Convergence Station to the cinematic scale of Jurassic World: The Ride, I help shape cohesive visual languages that support both story and space. My work bridges conceptual development and detailed execution, ensuring every element feels intentional, layered, and alive.

I’ve had the opportunity to speak and teach on the art and process of themed entertainment design, sharing insights into storytelling, worldbuilding, and guest experience across immersive environments. From industry panels to classroom settings, I focus on bridging creative vision with practical execution, helping inspire the next generation of designers and creators.