Justin Martin is a creative executive, designer, and storyteller shaping how audiences experience the worlds of film, games, and immersive environments. With over a decade of experience spanning theme parks, live entertainment, consumer products, and interactive media, his work bridges cinematic storytelling with tactile, emotional design, transforming beloved IP into living, breathing worlds.

As Vice President of Design for Lionsgate Global Products and Experiences, Justin leads creative strategy and design across global initiatives that bring the studio’s stories to life beyond the screen. His oversight includes The Hunger Games On Stage, Twilight In Concert, the Lionsgate x Roblox IP Creator Partnership, and the development of new video game collaborations and consumer products initiatives that expand the Lionsgate brand across physical and digital platforms.

Previously, he served as Senior Art Director for OC Sports and Entertainment, where he helped shape the creative vision for a 95-acre entertainment district in Anaheim - OCVIBE - the largest smart-city development initiative in the United States. He was also Lead Art Director at Meow Wolf, overseeing the development of Convergence Station in Denver, a mind-bending, multi-sensory world that earned a Golden Ticket Award for its innovation and design.

Earlier in his career, he worked with Universal Creative, contributing to landmark attractions including Jurassic World: The Ride, Volcano Bay, Dark Arts at Hogwarts Castle, and Epic Universe, projects that continue to define the benchmark for immersive storytelling.

Justin’s decade in the themed entertainment industry has been recognized with three Golden Ticket Awards (Universal’s Epic Universe, Meow Wolf Convergence Station and Dark Universe) and two THEA Awards (Lionsgate Entertainment World and Universal Orlando’s Volcano Bay), celebrating outstanding achievement in immersive experience design. He frequently shares his expertise through guest lectures and speaking engagements at universities across the country—including SCAD, Notre Dame, USC, Ringling College of Art and Design, and the Rocky Mountain College of Art and Design—and teaches a course on Themed Entertainment Design through The Essential Art Department.

A graduate of the Savannah College of Art and Design (SCAD) with a BFA in Production Design and a minor in Themed Entertainment Design, Justin also holds a Certificate in Hospitality and Tourism Management from Florida Atlantic University and a Certificate in Post-Crisis Leadership from the University of South Florida.