Coca Cola Refresh Store

A refreshing experience on a household brand.

ROLE: Creative Direction Consultant

COMPANY: Universal Creative (Orlando)

Coca-Cola Refresh is a new experience at the Universal Orlando Resort. Located in the World Expo section of Universal Studios Florida, The Coca-Cola Refresh store is an experience where guests can refill their Coke Freestyle Mugs in a temperature-controlled climate.

On this project, I had the opportunity to contribute as a Creative Consultant to Universal's Strategic Innovation and Emerging Technologies Division. My role was centered around integrating creative storytelling of the land with cutting-edge technology, aiming to seamlessly merge modern-day Coca-Cola Products with the essence of the 1964 World Fair, resulting in a unified and immersive experience.